Here’s How to Keep 301 Redirects from Ruining Your SEO

301 Redirects from Ruining Your SEOEvery SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?

Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations.

This client, a manufacturer of home goods, is particularly sensitive about the load time of their site, and rightfully so. They’ve got a lot of hi-resolution imagery on their site; therefore, every possible measure to minimize load time must be taken.

One of the proposed initiatives to cut load time was removing all 301 redirects. That got my attention.

Source – https://moz.com/blog/heres-how-to-keep-301-redirects-from-ruining-your-seo

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Google Expanded Text Ads: 10 things you need to know

expanded-text-ads-guitar-center-exampleExpanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?

Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x!

expanded text ads in adwords

So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads.

1. What are Expanded Text Ads?

Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.

Google began testing Expanded Text ads in Q2 of 2016.

Source- More Info  Visit Here – searchenginewatch

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Artificial intelligence is changing SEO faster than you think

Artificial intelligence is changing SEO faster than you think

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I’ll take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses.

So what is artificial intelligence?

There are generally three different classifications of artificial intelligence:

  1. Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess).
  2. Artificial General Intelligence (AGI): This is when the AI can perform all things. Once an AI can perform like a human, we consider it AGI.
  3. Artificial Superintelligence (ASI): AI on a much higher level for all things (e.g. beyond the capabilities of a single human).

When we talk about the context of Google’s RankBrain, and the machine learning algorithms that are currently running on Google, we are talking about Artificial Narrow Intelligence (ANI).

Actually, ANI has been around for some time. Ever wonder how those SPAM filters work in your email? Yep, that’s ANI. Here are some of my favorite ANI programs: Google Translate, IBM’s Watson, that cool feature on Amazon that tells you products that are “recommended for you,” self-driving cars and, yes, our beloved Google’s RankBrain.

Within ANI, there are many different approaches. As Pedro Domingos clearly lays out in his book The Master Algorithm, data scientists trying to achieve the perfect AI can be grouped into five “tribes” today:

  • Symbolists
  • Connectionists
  • Evolutionaries
  • Bayesians
  • Analogizers

Source – http://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/

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