9 Weird but Data-Backed SEO Predictions for 2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe.

If you’re anything like me, the SEO predictions for 2017 have left you feeling underwhelmed. No one has been sticking their neck out this year.

Mobile will be big?

UX will matter?

Really?! You don’t say!

I think it’s time for a few more bold predictions – nine of them in fact. These SEO predictions will be a bit more out there – maybe you could even call them a little crazy.

Just don’t blame me if/when these predictions become a reality. I’m just the prognosticator, basing my predictions on the things I’ve seen lately – and where I believe Google is heading next. Read more

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Google Is Requiring HTTPS for Secure Data in Chrome

Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Put another way; Chrome will now require HTTPS for sites that collect sensitive information. If you have not done so already, protect your visitors and your site with an SSL certificate and migrate to HTTPS.

Reel It Back – What Is HTTPS?

HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are both protocols, or languages, for passing information between web servers and clients. All you need to know is that HTTPS is a secure connection, whereas HTTP is unsecure. With a standard HTTP connection, it is possible for unauthorized parties to observe the conversation between your computing device and the site.

Read Full Story at https://www.searchenginejournal.com/google-is-requiring-https-for-secure-data-in-chrome/183756

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How to Combine JavaScript & SEO With Isomorphic JS

SEO for JavaScript-based websites (built with AngularJS, jQuery, ReactJS, etc.) requires a lot of knowledge, development, testing, and is notoriously difficult to get right. But let’s face it, even with all those problems, JavaScript is here to stay. It lets you create fast, dynamic, and beautiful websites focused on delivering a great user experience.

Google vs. JavaScript
We can clearly see that, in the last year, Google focused mostly on supporting user experience and performance. We can see that in Google AMP websites focused on lighting fast performance, Single Page Apps (SPA), or Progressive Web Apps.

Google claims that they now are much better at crawling and indexing JavaScript. Unfortunately, current results are still far from good. There are plenty examples confirming this, one of which is Hulu.com JavaScript SEO fail.

This is why SEOs usually lean towards a mix of traditional server-side rendering and small pieces of JavaScript added to the browser as a universal solution, which makes applications crawlable and indexable by search engines.

Read More at https://www.searchenginejournal.com/javascript-seo-like-peanut-butter-and-jelly-thanks-to-isomorphic-js/183337/

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5 Fundamental Steps to Build a Winning SEO Strategy

It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their businesses a leg up. By utilizing its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what company owners (and even some digital marketers) don’t realize is that SEO is not that simple to master. A proper SEO strategy is required to bring about any tangible results.

In this article, I explain how to build a winning SEO strategy in five fundamental steps. With these simple steps in mind, you will turn your site (or your client’s site) into an effective revenue generator. Let’s take a peek behind the SEO curtain.

How to Develop an SEO Strategy in Five Steps

#1 Select Pages to Optimize & Promote

#2 Run a Competitor Analysis

#3 Compare Strategies to Figure Out What to Improve

#4 Run the Analysis of Behavior Factors on the Targeted Pages

#5 Implement the Strategy You’ve Created

Full Article Read at https://www.searchenginejournal.com/5-fundamental-steps-to-build-a-winning-seo-strategy/183589/

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