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05 Dec 2017

8 simple ways to utilize a blog to improve SEO results

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.

1. Create a compelling name for your blog
2. Reach a specific audience with each post
3. Implement an effective URL structure
4. Continually optimize blog content
5. Find & fill content gaps
6. Add optimized images & videos
7. Mark it up
8. Capitalize on social media sharing

Source From – https://searchengineland.com/8-simple-ways-utilize-blog-improve-seo-results-287261 Visit Here For More About “8 simple ways to utilize a blog to improve SEO results”

09 Nov 2017

3 Easy Ways to Build Better-Quality Backlinks

Building links to your site isn’t easy. And it isn’t fun, either.

Especially when it comes to getting the right links for your site. Links from diverse, unique, high domain authority sites that actually move the needle.

These links have the potential to skyrocket traffic, off-page SEO, and rankings.

And that’s why they’re nearly impossible to obtain.

Getting the same old links with the same old tactics from the same old crappy directories isn’t going to deliver bottom-line boosting results.

Not in today’s cutthroat, oversaturated world.

Thankfully, there are a few proven methods when it comes to acquiring the right links with less effort than a boring link building campaign or yet another cold email outreach process.

Here are three of the easiest ways to build better-quality backlinks ASAP.

SOurce From – https://www.searchenginejournal.com/build-better-quality-backlinks/222563

03 Nov 2017
What are the SEO benefits of social media?

What are the SEO benefits of social media?

How does using social media benefit your efforts with SEO?

Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years.

Some of the key statistics and points featured in the article (although contemporary at the time) may seem somewhat archaic in 2017:

Facebook having 140 million active users (when they are now over 2 billion)
LinkedIn having 30 million users (less than 10% of their current user base)
Popularity of now defunct social platforms like Digg (which sold for just $500,000 back in 2012)
MySpace being mentioned in the same breath as Facebook, LinkedIn, Reddit and Twitter (ha!)
Use of ‘SEO friendly’ anchor text when linking from social profiles

Source From https://searchenginewatch.com/2017/10/30/what-are-the-seo-benefits-of-social-media/ Visit Here For Read Full Article About “What are the SEO benefits of social media?”

03 Nov 2017
Four Ways To Determine Whether An SEO Campaign Good Fit For Your Business

Four Ways To Determine Whether An SEO Campaign Is A Good Fit For Your Business

Four Ways To Determine Whether An SEO Campaign Is A Good Fit For Your BusinessEstablishing a search engine optimization (SEO) campaign for your business can help you gain new customers, boost brand awareness and establish a robust online presence. However, not every business is successful in using SEO to bolster profits. Before you embark on an SEO campaign or hire an SEO company, it is important to evaluate whether your business is a good fit for SEO. Below are four questions to ask in determining whether your business should launch an SEO campaign.

1. Is Your Business Able To Dedicate Time To An SEO Campaign?
2. Do You Have The Appropriate Budget To Meet Your SEO Goals?

Source From https://www.forbes.com/sites/forbesagencycouncil/2017/11/03/four-ways-to-determine-whether-an-seo-campaign-is-a-good-fit-for-your-business/#3736c73d6e35 Visit Here For Read Full Article About “Four Ways To Determine Whether An SEO Campaign Is A Good Fit For Your Business”

02 Nov 2017

November 2017 Google Webmaster Report

I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below. We did see some algorithm updates and fluctuations, none of which Google confirmed, although they did say they plan on confirming some in the future.

Google killed off the first click free program for flexible sampling and is strongly encouraging schema use for paywalled content. Also Google changed how they show country specific search results a week or so ago.

On the SEO front, Google talked about improving vs pruning content, how AMP works with the mobile first index and hinted at off site signals they may be using.

Let’s not forget that Danny Sullivan became a Googler this month.Read More

02 Nov 2017

The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred?

A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business.

Point being, it is easy to get lost down an algorithmic rabbit hole. It’s information overload out there, and you can spend all your time on a research hamster wheel and achieve very little.

In this article, I want to simplify things and outline the four main areas you should be focusing on with your SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic level.Read More

02 Nov 2017

The SEO ‘do more with less’ cookbook

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).

The good news is that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization.Read More

01 Nov 2017

Google videos vs. YouTube Which is the best video search engine

People love watching videos online, and producing great video content is quickly becoming one of the most surefire ways to command attention and grow a following. In fact, by 2019, video is expected to drive an astonishing 80% of all internet traffic.

Clearly, it’s important for businesses to start working on their video content sooner rather than later. And while producing great content is essential, that’s only half the battle. For your videos to benefit your business, people have to be able to find them, and that involves optimization.Read More

01 Nov 2017

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.Read More