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How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw…
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Google Says They Are Not Done Announcing Future Algorithms

For about almost 14 years now, I've been reported on Google algorithm updates. We've been through different levels of communication with Google regarding…
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How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI

As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most…
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Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool,…
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