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01 Nov 2017

Google videos vs. YouTube Which is the best video search engine

People love watching videos online, and producing great video content is quickly becoming one of the most surefire ways to command attention and grow a following. In fact, by 2019, video is expected to drive an astonishing 80% of all internet traffic.

Clearly, it’s important for businesses to start working on their video content sooner rather than later. And while producing great content is essential, that’s only half the battle. For your videos to benefit your business, people have to be able to find them, and that involves optimization.Read More

01 Nov 2017

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.Read More

01 Nov 2017

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics.

These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like Freddy Krueger). And much like the bad guy in so many of the horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO professionals, and even Google warning people away from them.Read More

06 Oct 2017

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms.

Facebook and Google have also both influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

Both channels are powerful in their own, unique ways, but both also have their problems.

How can marketers overcome these challenges and optimize their campaigns for the twin giants of Google and Facebook?

Content produced in association with Fospha.

Source From – https://searchenginewatch.com/2017/10/05/how-to-optimize-your-ad-campaigns-for-consumer-behavior-on-facebook-and-google/ More About “How to optimize your ad campaigns for consumer behavior on Facebook and Google”

06 Oct 2017

Google Says They Are Not Done Announcing Future Algorithms

For about almost 14 years now, I’ve been reported on Google algorithm updates. We’ve been through different levels of communication with Google regarding these updates.
Early on, Google simply did 30 day Google Dances, so it was clear when Google did an update. After that we had updates like Florida and many others that Google did not confirm or talk much about, but we knew there were major changes. Then Matt Cutts at Google shared very specific details on updates around Panda, Penguin, EMDs, and many others. In fact, he would give us the percentage of change Google noticed in the search results around them.
Now we are back to a point where the only changes Google is communicating are major indexing issues, like the mobile first index and such. Google has not confirmed officially any search quality or spam algorithms in a long long time. On one hand, I miss the confirmations, on the other hand, now Google mocks us with their “we change things all the time” line. Of course they do, I write 5 stories a day on this site, so I change this site all the time too! Kristine Schachinger put it well with some of the frustration around the lack of communication.

Source From – https://www.seroundtable.com/google-announce-algorithms-24572.html Visir Here For More About “Google Says They Are Not Done Announcing Future Algorithms”

06 Oct 2017

How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI

As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO strategies for you to fare better than the rest.

There are more methods of keyword research and analysis than one person would care to count, so let’s skip the queue and give you the real deal. With e-commerce, your keyword research must be done with your business goals in mind (product inquiries, sales, ratings, reviews, etc.). Here are some lesser-known ways to shortlist the most relevant keywords for your niche.

  • Research Using Amazon And eBay
  • Qualify Your Keywords

Source From – https://www.forbes.com/sites/forbesagencycouncil/2017/10/06/how-to-make-your-e-commerce-seo-strategy-deliver-the-maximum-roi Read More About “How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI”

06 Oct 2017

Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

They say a picture is worth a thousand words — and wow, are they correct!

Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data.

There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what’s going on in a site structure.

To build a visual representation of our site structure as it relates to incoming links, we will be:

running Screaming Frog to gather internal page data and link structure.
adding the number of backlinks each page has to the page’s metrics.
using Gephi to create a visual representation of this data.
For those unfamiliar with Gephi, it’s an open-source data visualization tool — basically, it turns data into an interactive picture.

Source From – http://searchengineland.com/visually-understanding-site-structure-external-link-weight-impact-282706 Visit Here For Read More About “Visually understanding your site structure and external link weight impact”

06 Oct 2017

9 Ways to Avoid SEO Disaster During an E-Commerce Platform Migration


Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines.

Here are nine things you should do to safeguard your SEO efforts during the process.

1. Create a List Of All URLs On Your Existing Site

2. Clarify What Changes Will Occur During the Site Migration

3. Create a List of the URLs That You Will Implement on the New Site

4. Create a Redirect Map from Your Legacy Site to the Updated Site

5. Account for Any Manually Created Links

6. Create a List of Your Most Authoritative Pages

7. Measure Your Rankings

8. Address Any Pages That Will Go Missing

9. Post-Launch Monitoring

Read More – www.searchenginejournal.com/seo-ecommerce-platform-migration/217307/

20 Sep 2017

5 Tips to Create a Data-Driven Content Marketing Strategy

Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.

It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert.

Conversion, in particular, is one of the biggest challenges for content marketing, but according to Curata, 74% of companies believe that their content marketing strategy helps them increase the quality and quantity of their leads.

The rise of IoT and our constant connectivity to the online world through smartphones, wearables and social media have brought a wealth of new data. This serves as a great opportunity for marketers to understand what a modern consumer wants and how to include these findings in a content marketing strategy.

Content marketing cannot be successful without data, as marketers risk guessing, rather than actually knowing, the habits of their target audience.

A data-driven content marketing strategy can be more efficient, helping marketers save time and money by focusing on the right content that will bring them closer to their goals.

Here are five ways that data can improve a content marketing strategy.

  • Content Discovery
  • Keyword Research
  • Content Performance
  • Competitor Analysis
  • Monitoring Latest Trends
  • Content Delivery
  • Analyzing Distribution
  • Measuring Success

Source From https://searchenginewatch.com/2017/09/19/5-tips-to-create-a-data-driven-content-marketing-strategy/ Visit Here and Learn More About “5 tips to create a data-driven content marketing strategy”

20 Sep 2017

The Beginner’s Guide to Structured Data for SEO: How to Implement It

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

How to implement structured data for SEO

Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts.

(If you missed Part 1, you can go check it out here).

In Part 2, we’ll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this is an introductory guide, I’ll be focusing on the most basic types of markup you can add and the most common use cases, and providing resources with additional detail for the more technical aspects of implementation.

  • Is structured data right for you?
  • Implementing structured data on your site
  •  

    How is Schema.org data structured?

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    The code: Microdata vs JSON-LD

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    How to identify structured data opportunities (and issues)

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    Schema.org for websites in general

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    Schema.org for e-commerce

  • Schema.org for recipes sites
  • Schema.org for events/ticketing sites
  •  

    Schema.org for job sites

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    Schema.org for local businesses

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    Schema.org for specific industries

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    Schema.org for creative producers

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    Schema.org new features (limited availability)

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    How to generate and test your structured data implementation

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    Common mistakes in Schema.org structured data implementation

Source From – https://moz.com/blog/structured-data-for-seo-2 Visit On Link for Learn Everything About The Beginner’s Guide to Structured Data for SEO: How to Implement It