When choosing keywords to target on your website, which factors do you consider?
You might look at:
- Search volume
- Query intent (will this searcher be a potential customer?)
But another factor you should consider is how difficult it will be to rank for that keyword.
After all, there is no point in targeting a high volume keyword if you have little chance of breaking into the first page of Google.
So how do you determine how difficult it will be to rank for a given keyword?
That’s easy. You use the keyword difficulty score in Ahrefs keywords explorer.
Step 1: Enter A Seed Keyword Into Ahrefs’ Keywords Explorer
Put the main keyword you are considering targeting into the search box and click ‘Explore’. Choose ‘Phrase Match’ to ensure the results include the exact keyword.