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31 Aug 2016

Google Search Live Coverage Carousel Pilot Is This The Real Time Index

Google Search Live Coverage Carousel Pilot Is This The Real Time Index

Aaron Bradley spotted and posted on Google+ that Google has opened up a pilot for the search live coverage carousel. Google said this can be used to “surface content more quickly than is currently possible with a standard crawl on your website” and is designed to be in a carousel form to work show “live sports, elections, and breaking news.”

I believe, but I can be wrong, this is related to the real time indexing API that Google announced at I/O. The same man at Google that is the man behind Google AMP, Richard Gingras, announced the real time indexing API.

This live coverage carousel requires AMP to work. Here are the core requirements:

  • Content must be published using Accelerated Mobile Pages (AMP): By publishing your content with AMP, you’ll enable your pages to be loaded nearly instantly to users’ devices. Read about how to Use AMP HTML in the AMP public developer docs.
  • Your AMP pages must include structured data markup for the content itself: Structured data markup enables the preview for your live coverage article on the Search page and also helps Google better understand the context around a piece of content. Find out more in the Introduction to Structured Data.
  • Content must be pushed to Google using an Atom XML feed: When you send your content to Google, you should use an an HTTP POST request in an Atom XML feed that contains your AMP page content as soon as it is published on the web. This allows Google to more quickly index your content.

Source – www.seroundtable.com/google-search-live-coverage-carousel-22622.html

09 Aug 2016

Google Search Console sending AMP notifications to encourage adoption

Google is proactively pushing AMP through the Google Search Console message center.

Google Search Console sending AMP notifications to encourage adoption

Earlier this month, Google announced they are bringing AMP pages to all mobile search results in the future and opened a demo for searchers to play with it.

In an effort to drive awareness of this update, Google has been messaging webmasters and site owners through the Google Search Console message center about adopting AMP.

The message says “Create AMP pages to be shown in Google Search for” your site.

Google has detected that your site has many pages that may benefit from being served as AMP pages. Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices. Learn more about AMP benefits in the resources below. Valid AMP pages on your site will be eligible to be shown in search results and receive special badging in search results.

These messages are going not to just publishers but to all websites, in some sort of order. The messages started going out last week, and here is a copy we received at our sister site, Marketing Land.

Full Article Source Visit :  searchengineland