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06 Oct 2017

How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI

As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO strategies for you to fare better than the rest.

There are more methods of keyword research and analysis than one person would care to count, so let’s skip the queue and give you the real deal. With e-commerce, your keyword research must be done with your business goals in mind (product inquiries, sales, ratings, reviews, etc.). Here are some lesser-known ways to shortlist the most relevant keywords for your niche.

  • Research Using Amazon And eBay
  • Qualify Your Keywords

Source From – https://www.forbes.com/sites/forbesagencycouncil/2017/10/06/how-to-make-your-e-commerce-seo-strategy-deliver-the-maximum-roi Read More About “How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI”

06 Oct 2017

9 Ways to Avoid SEO Disaster During an E-Commerce Platform Migration


Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines.

Here are nine things you should do to safeguard your SEO efforts during the process.

1. Create a List Of All URLs On Your Existing Site

2. Clarify What Changes Will Occur During the Site Migration

3. Create a List of the URLs That You Will Implement on the New Site

4. Create a Redirect Map from Your Legacy Site to the Updated Site

5. Account for Any Manually Created Links

6. Create a List of Your Most Authoritative Pages

7. Measure Your Rankings

8. Address Any Pages That Will Go Missing

9. Post-Launch Monitoring

Read More – www.searchenginejournal.com/seo-ecommerce-platform-migration/217307/