Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms.

Facebook and Google have also both influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

Both channels are powerful in their own, unique ways, but both also have their problems.

How can marketers overcome these challenges and optimize their campaigns for the twin giants of Google and Facebook?

Content produced in association with Fospha.

Source From – https://searchenginewatch.com/2017/10/05/how-to-optimize-your-ad-campaigns-for-consumer-behavior-on-facebook-and-google/ More About “How to optimize your ad campaigns for consumer behavior on Facebook and Google”