I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below. We did see some algorithm updates and fluctuations, none of which Google confirmed, although they did say they plan on confirming some in the future.
Google killed off the first click free program for flexible sampling and is strongly encouraging schema use for paywalled content. Also Google changed how they show country specific search results a week or so ago.
On the SEO front, Google talked about improving vs pruning content, how AMP works with the mobile first index and hinted at off site signals they may be using.
Let’s not forget that Danny Sullivan became a Googler this month.Read More