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09 Nov 2017

3 Easy Ways to Build Better-Quality Backlinks

Building links to your site isn’t easy. And it isn’t fun, either.

Especially when it comes to getting the right links for your site. Links from diverse, unique, high domain authority sites that actually move the needle.

These links have the potential to skyrocket traffic, off-page SEO, and rankings.

And that’s why they’re nearly impossible to obtain.

Getting the same old links with the same old tactics from the same old crappy directories isn’t going to deliver bottom-line boosting results.

Not in today’s cutthroat, oversaturated world.

Thankfully, there are a few proven methods when it comes to acquiring the right links with less effort than a boring link building campaign or yet another cold email outreach process.

Here are three of the easiest ways to build better-quality backlinks ASAP.

SOurce From – https://www.searchenginejournal.com/build-better-quality-backlinks/222563

02 Nov 2017

November 2017 Google Webmaster Report

I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below. We did see some algorithm updates and fluctuations, none of which Google confirmed, although they did say they plan on confirming some in the future.

Google killed off the first click free program for flexible sampling and is strongly encouraging schema use for paywalled content. Also Google changed how they show country specific search results a week or so ago.

On the SEO front, Google talked about improving vs pruning content, how AMP works with the mobile first index and hinted at off site signals they may be using.

Let’s not forget that Danny Sullivan became a Googler this month.Read More

02 Nov 2017

The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred?

A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business.

Point being, it is easy to get lost down an algorithmic rabbit hole. It’s information overload out there, and you can spend all your time on a research hamster wheel and achieve very little.

In this article, I want to simplify things and outline the four main areas you should be focusing on with your SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic level.Read More

02 Nov 2017

The SEO ‘do more with less’ cookbook

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).

The good news is that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization.Read More

01 Nov 2017

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.Read More

01 Nov 2017

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics.

These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like Freddy Krueger). And much like the bad guy in so many of the horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO professionals, and even Google warning people away from them.Read More

06 Oct 2017

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms.

Facebook and Google have also both influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

Both channels are powerful in their own, unique ways, but both also have their problems.

How can marketers overcome these challenges and optimize their campaigns for the twin giants of Google and Facebook?

Content produced in association with Fospha.

Source From – https://searchenginewatch.com/2017/10/05/how-to-optimize-your-ad-campaigns-for-consumer-behavior-on-facebook-and-google/ More About “How to optimize your ad campaigns for consumer behavior on Facebook and Google”

06 Oct 2017

How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI

As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO strategies for you to fare better than the rest.

There are more methods of keyword research and analysis than one person would care to count, so let’s skip the queue and give you the real deal. With e-commerce, your keyword research must be done with your business goals in mind (product inquiries, sales, ratings, reviews, etc.). Here are some lesser-known ways to shortlist the most relevant keywords for your niche.

  • Research Using Amazon And eBay
  • Qualify Your Keywords

Source From – https://www.forbes.com/sites/forbesagencycouncil/2017/10/06/how-to-make-your-e-commerce-seo-strategy-deliver-the-maximum-roi Read More About “How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI”

06 Oct 2017

Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

They say a picture is worth a thousand words — and wow, are they correct!

Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data.

There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what’s going on in a site structure.

To build a visual representation of our site structure as it relates to incoming links, we will be:

running Screaming Frog to gather internal page data and link structure.
adding the number of backlinks each page has to the page’s metrics.
using Gephi to create a visual representation of this data.
For those unfamiliar with Gephi, it’s an open-source data visualization tool — basically, it turns data into an interactive picture.

Source From – http://searchengineland.com/visually-understanding-site-structure-external-link-weight-impact-282706 Visit Here For Read More About “Visually understanding your site structure and external link weight impact”