WEBISTORM | INTEGRITY | CREATIVITY | EXCELLENCE
Islam Ganj, Ludhiana, Punjab 141008
Mon-Sat: 10:00 AM - 6:00 PM
01 Nov 2017

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.Read More

20 Sep 2017

The Beginner’s Guide to Structured Data for SEO: How to Implement It

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

How to implement structured data for SEO

Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts.

(If you missed Part 1, you can go check it out here).

In Part 2, we’ll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this is an introductory guide, I’ll be focusing on the most basic types of markup you can add and the most common use cases, and providing resources with additional detail for the more technical aspects of implementation.

  • Is structured data right for you?
  • Implementing structured data on your site
  •  

    How is Schema.org data structured?

  •  

    The code: Microdata vs JSON-LD

  •  

    How to identify structured data opportunities (and issues)

  •  

    Schema.org for websites in general

  •  

    Schema.org for e-commerce

  • Schema.org for recipes sites
  • Schema.org for events/ticketing sites
  •  

    Schema.org for job sites

  •  

    Schema.org for local businesses

  •  

    Schema.org for specific industries

  •  

    Schema.org for creative producers

  •  

    Schema.org new features (limited availability)

  •  

    How to generate and test your structured data implementation

  •  

    Common mistakes in Schema.org structured data implementation

Source From – https://moz.com/blog/structured-data-for-seo-2 Visit On Link for Learn Everything About The Beginner’s Guide to Structured Data for SEO: How to Implement It

28 Sep 2016

Everything You Need to Know About On-Page SEO

everything-you-need-to-know-about-on-page-seo

It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

Read More

31 Aug 2016

The Two-Part SEO Ranking Model Let’s Make SEO Simple

The Two-Part SEO Ranking Model Let's Make SEO Simple

There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say.

That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there are 200+ ranking factors does more harm than good.

Why, you ask? So many people I talk to are looking for a silver bullet. They want to hear that they should only change their heading tags on the second Tuesday of every month, except during leap years, when they should do it on the first Tuesday, except in February when they should change it on the third Monday. These distractions end up taking away from the focus on the two things that matter most: building great content (and a great content experience) and promoting it well.

Today’s post is going to lay out a basic approach that most companies can use to simplify their thinking about SEO, and keep their focus on the highest priorities.

Read More At Source From -> https://moz.com/blog/the-two-part-seo-ranking-model-lets-make-seo-simple

03 Jul 2016

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBarThis is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO.

(New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.)

We’ve added Page Optimization to MozBar Premium!

If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you’ll need to be logged in to your Moz Pro account. If you don’t have a Moz Pro account, you cantake a free 30-Day trial to check out all the new goodies.

Currently in Moz Pro, you can run a Page Optimization report for any of your tracked keywords and campaigns to get detailed information on how to optimize your page for a keyword, and where you’re getting things right.

Read More Source – https://moz.com/blog/onpage-seo-unlimited-access-mozbar

06 Jun 2016

Here’s How to Keep 301 Redirects from Ruining Your SEO

301 Redirects from Ruining Your SEOEvery SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?

Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations.

This client, a manufacturer of home goods, is particularly sensitive about the load time of their site, and rightfully so. They’ve got a lot of hi-resolution imagery on their site; therefore, every possible measure to minimize load time must be taken.

One of the proposed initiatives to cut load time was removing all 301 redirects. That got my attention.

Source – https://moz.com/blog/heres-how-to-keep-301-redirects-from-ruining-your-seo