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28 Sep 2016

Everything You Need to Know About On-Page SEO

everything-you-need-to-know-about-on-page-seo

It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

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16 Sep 2016

How Google RankBrain is Humanizing SEO

how-google-rankbrain-is-humanizing-seo

Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, they don’t really know either.

What we have ascertained so far about how RankBrain impacts SEO is pivotal, and it means we need to start taking an even more human-first approach to search engine optimization.

Google RankBrain is Not Itself an Algorithm, but it is Integral to One
Google describes RankBrain as a key “signal” within its core search algorithm. Essentially, RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries.

While there are potentially hundreds of (or more) ranking signals and sub-signals within Google’s algorithm, Google has confirmed that RankBrain is one of the three top signals that inform search results, along with links and content. It’s kind of like the Holy Trinity of Google, with RankBrain becoming the biggest and most influential of the three.

That’s because for the queries it is responding to, RankBrain is informing Google’s algorithm not just about which links and content are best, but how it should interpret these types of signals in the future. This is incredibly important, because Google no longer has to make guesses about what it believes something means based on disparate factors like keywords and links, but is instead beginning to interpret data much like a person would.

Source – https://www.searchenginejournal.com/google-rankbrain-humanizing-seo/162663/

04 Jul 2016

Artificial Intelligence Making A Mark On SEO

Artificial Intelligence Making A Mark On SEO

Artificial intelligence is no longer the stuff of the future. It is becoming an increasingly common part of our everyday lives, from the watches we wear that monitor our heart rate to the robots that vacuum our floors without any direction from us. Yet we have traditionally thought of artificial intelligence as similar to a robot that has a mind of its own and can act independently. While these robots would certainly qualify, they are not the only examples.

There are actually three types of artificial intelligence:

  • Artificial Narrow Intelligence (ANI) can perform one particular task, such as vacuuming your floors.
  • Artificial General Intelligence (AGI) can perform all things, like a human.
  • Artificial Superintelligence (ASI) is the stuff of sci-fi nightmares because it can perform beyond the capabilities of a human.

Google — the leader in almost all things Internet-related — has introduced RankBrain, which is a machine learning algorithm. It is an example of ANI, just like the spam filters in your email or the “recommended products” feature on Amazon.

Source – http://www.business2community.com/seo/artificial-intelligence-making-mark-seo-01587969

03 Jul 2016

Search Buzz Video Recap: Google Algorithm Update, RankBrain, Authorship, Keyword Planner & AMP

This week in search, I covered a potential Google quality search algorithm update that happened earlier this week. RankBrain is cited as being used in virtually all searches now and impacts the search results “a lot,” according to Google. Hulu did something that killed their Google organic traffic for a couple weeks but all is good now. Google said product pricing is not an organic ranking factor. Google said hosting the same content on multiple child sites dilutes everything. Google said with authorship gone, it doesn’t mean they know who is the author of a piece of content. Google Maps is testing a video chat based verification method. Google keyword planner bugs caused a ton of confusion. Google has new partner badges. Google now may show images in the people also search for area. Google is testing larger font sizes for titles in the search results. Google India launched their english vs hindi toggle. Google is testing a speed test tool in the search results. eBay launched 8 million of their pages in AMP. Google does tons of code commits per day. Google+ celebrated it’s fifth anniversary this week. That was this week in search at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Source – https://www.seroundtable.com/video-07-01-2016-22329.html