Google Expanded Text Ads: 10 things you need to know

expanded-text-ads-guitar-center-exampleExpanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?

Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x!

expanded text ads in adwords

So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads.

1. What are Expanded Text Ads?

Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.

Google began testing Expanded Text ads in Q2 of 2016.

Source- More Info  Visit Here – searchenginewatch