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02 Nov 2017

The SEO ‘do more with less’ cookbook

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).

The good news is that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization.Read More

01 Nov 2017

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics.

These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like Freddy Krueger). And much like the bad guy in so many of the horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO professionals, and even Google warning people away from them.Read More

06 Oct 2017

Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

They say a picture is worth a thousand words — and wow, are they correct!

Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data.

There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what’s going on in a site structure.

To build a visual representation of our site structure as it relates to incoming links, we will be:

running Screaming Frog to gather internal page data and link structure.
adding the number of backlinks each page has to the page’s metrics.
using Gephi to create a visual representation of this data.
For those unfamiliar with Gephi, it’s an open-source data visualization tool — basically, it turns data into an interactive picture.

Source From – http://searchengineland.com/visually-understanding-site-structure-external-link-weight-impact-282706 Visit Here For Read More About “Visually understanding your site structure and external link weight impact”

30 Sep 2016

Authority & link building with real-time Penguin

authority-link-building-with-real-time-penguin

L recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.

In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms.Read More

29 Sep 2016

Google Penguin doesn’t penalize for bad links or does it ?

google-penguin-doesnt-penalize-for-bad-links-or-does-itYou technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.

Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.”

Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right.Read More

29 Sep 2016

Prepping SEO for 2017 it’s all about the ROI

prepping-seo-for-2017-its-all-about-the-roi
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising Age recently reported that intense demand for ROI is causing companies to replace their CMOs at a rapid rate — as much as a 48-percent turnover in top retailers.

Read More

31 Aug 2016

Five free Chrome extensions for SEO practitioners

Five free Chrome extensions for SEO practitionersColumnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make your work day run more smoothly.

Following are five free Chrome extensions I use on a daily basis to help increase productivity. From screen shots to checking links to content analysis, it’s all here!

1. Nimbus Screenshot and Screencast

2. Check My Links

3. Word Count

4. Open Multiple URLs

5. User-Agent Switcher for Google Chrome

Increase productivity, efficiency, and become an SEO wizard

By using these extensions, it is possible to increase your SEO efficiencies dramatically and take hours of work out of your day as a result. I highly recommend experimenting with them and working through different tasks that you normally perform manually otherwise. By doing this, you can help increase your SEO efficiencies exponentially and make your day go by much faster.

Source- Searchengineland.com/five-free-chrome-extensions-seo-practitioners-257274

09 Aug 2016

Google Search Console sending AMP notifications to encourage adoption

Google is proactively pushing AMP through the Google Search Console message center.

Google Search Console sending AMP notifications to encourage adoption

Earlier this month, Google announced they are bringing AMP pages to all mobile search results in the future and opened a demo for searchers to play with it.

In an effort to drive awareness of this update, Google has been messaging webmasters and site owners through the Google Search Console message center about adopting AMP.

The message says “Create AMP pages to be shown in Google Search for” your site.

Google has detected that your site has many pages that may benefit from being served as AMP pages. Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices. Learn more about AMP benefits in the resources below. Valid AMP pages on your site will be eligible to be shown in search results and receive special badging in search results.

These messages are going not to just publishers but to all websites, in some sort of order. The messages started going out last week, and here is a copy we received at our sister site, Marketing Land.

Full Article Source Visit :  searchengineland

31 Jul 2016

9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
9 things most people don’t understand about SEO
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.

One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )

Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.Read More