WEBISTORM | INTEGRITY | CREATIVITY | EXCELLENCE
Islam Ganj, Ludhiana, Punjab 141008
Mon-Sat: 10:00 AM - 6:00 PM
06 Oct 2017

9 Ways to Avoid SEO Disaster During an E-Commerce Platform Migration


Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines.

Here are nine things you should do to safeguard your SEO efforts during the process.

1. Create a List Of All URLs On Your Existing Site

2. Clarify What Changes Will Occur During the Site Migration

3. Create a List of the URLs That You Will Implement on the New Site

4. Create a Redirect Map from Your Legacy Site to the Updated Site

5. Account for Any Manually Created Links

6. Create a List of Your Most Authoritative Pages

7. Measure Your Rankings

8. Address Any Pages That Will Go Missing

9. Post-Launch Monitoring

Read More – www.searchenginejournal.com/seo-ecommerce-platform-migration/217307/

28 Sep 2016

Everything You Need to Know About On-Page SEO

everything-you-need-to-know-about-on-page-seo

It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

Read More

28 Sep 2016

Auditing Your AdWords: How to Spend Less and Earn More ?

auditing-your-adwords-how-to-spend-less-and-earn-more

If you are operating and managing your own Google AdWords it can be difficult to know exactly where to begin. For many small businesses that do marketing in-house, you can typically start by having a consultation with the Google AdWords team once you get your account set up. Unfortunately, the problem is there is often a lot that you can be doing for your AdWords (which involves spending less and earning more) that Google may not tell you because this gets into more advanced practices.Read More

16 Sep 2016

How Google RankBrain is Humanizing SEO

how-google-rankbrain-is-humanizing-seo

Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, they don’t really know either.

What we have ascertained so far about how RankBrain impacts SEO is pivotal, and it means we need to start taking an even more human-first approach to search engine optimization.

Google RankBrain is Not Itself an Algorithm, but it is Integral to One
Google describes RankBrain as a key “signal” within its core search algorithm. Essentially, RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries.

While there are potentially hundreds of (or more) ranking signals and sub-signals within Google’s algorithm, Google has confirmed that RankBrain is one of the three top signals that inform search results, along with links and content. It’s kind of like the Holy Trinity of Google, with RankBrain becoming the biggest and most influential of the three.

That’s because for the queries it is responding to, RankBrain is informing Google’s algorithm not just about which links and content are best, but how it should interpret these types of signals in the future. This is incredibly important, because Google no longer has to make guesses about what it believes something means based on disparate factors like keywords and links, but is instead beginning to interpret data much like a person would.

Source – https://www.searchenginejournal.com/google-rankbrain-humanizing-seo/162663/