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02 Nov 2017

The SEO ‘do more with less’ cookbook

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).

The good news is that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization.Read More

01 Nov 2017

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics.

These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like Freddy Krueger). And much like the bad guy in so many of the horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO professionals, and even Google warning people away from them.Read More

06 Oct 2017

Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

They say a picture is worth a thousand words — and wow, are they correct!

Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data.

There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what’s going on in a site structure.

To build a visual representation of our site structure as it relates to incoming links, we will be:

running Screaming Frog to gather internal page data and link structure.
adding the number of backlinks each page has to the page’s metrics.
using Gephi to create a visual representation of this data.
For those unfamiliar with Gephi, it’s an open-source data visualization tool — basically, it turns data into an interactive picture.

Source From – http://searchengineland.com/visually-understanding-site-structure-external-link-weight-impact-282706 Visit Here For Read More About “Visually understanding your site structure and external link weight impact”

30 Sep 2016

Authority & link building with real-time Penguin

authority-link-building-with-real-time-penguin

L recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.

In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms.Read More

29 Sep 2016

Prepping SEO for 2017 it’s all about the ROI

prepping-seo-for-2017-its-all-about-the-roi
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising Age recently reported that intense demand for ROI is causing companies to replace their CMOs at a rapid rate — as much as a 48-percent turnover in top retailers.

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