Editor note: This is a section of our soon to be completely redone SEO Guide. Enjoy!
I’ve been in the web marketing industry so long that I get to tell “back in the day” stories that leave today’s younger generation of SEOs scratching their head wondering what the heck I’m talking about. It’s kind of like explaining to your children that cartoons used to air on TV for only three hours a week! And you had to get up at 7 AM to watch them live!
Just to prove my point, when I started doing SEO (“back in the day”), rankings were the only thing that mattered. I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as possible without ruining the visitor’s on-page experience.
It’s heartening to know that I, and the industry at large, have come a long, long way since then. In fact, if there was just one very significant evolution that has happened over the years (and there have been many), I would say it would be the transition of SEOs (aka digital marketers, web marketers, inbound marketers, etc.) growing up to be real marketers. We realized things like search engine rankings were important, but what was even more important was helping businesses do a better job at reaching, attracting, and converting their target audience.
Read More at Source – https://www.searchenginejournal.com/seo-guide-where-seo-and-user-experience-ux-collide/166230/