Posts

Authority & link building with real-time Penguin

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L recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.

In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms. Read more

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Google Penguin doesn’t penalize for bad links or does it ?

google-penguin-doesnt-penalize-for-bad-links-or-does-itYou technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.

Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.”

Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right. Read more

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Prepping SEO for 2017 it’s all about the ROI

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Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising Age recently reported that intense demand for ROI is causing companies to replace their CMOs at a rapid rate — as much as a 48-percent turnover in top retailers.

Read more

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Everything You Need to Know About On-Page SEO

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It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

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Auditing Your AdWords: How to Spend Less and Earn More ?

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If you are operating and managing your own Google AdWords it can be difficult to know exactly where to begin. For many small businesses that do marketing in-house, you can typically start by having a consultation with the Google AdWords team once you get your account set up. Unfortunately, the problem is there is often a lot that you can be doing for your AdWords (which involves spending less and earning more) that Google may not tell you because this gets into more advanced practices. Read more

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How Google RankBrain is Humanizing SEO

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Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, they don’t really know either.

What we have ascertained so far about how RankBrain impacts SEO is pivotal, and it means we need to start taking an even more human-first approach to search engine optimization.

Google RankBrain is Not Itself an Algorithm, but it is Integral to One
Google describes RankBrain as a key “signal” within its core search algorithm. Essentially, RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries.

While there are potentially hundreds of (or more) ranking signals and sub-signals within Google’s algorithm, Google has confirmed that RankBrain is one of the three top signals that inform search results, along with links and content. It’s kind of like the Holy Trinity of Google, with RankBrain becoming the biggest and most influential of the three.

That’s because for the queries it is responding to, RankBrain is informing Google’s algorithm not just about which links and content are best, but how it should interpret these types of signals in the future. This is incredibly important, because Google no longer has to make guesses about what it believes something means based on disparate factors like keywords and links, but is instead beginning to interpret data much like a person would.

Source – https://www.searchenginejournal.com/google-rankbrain-humanizing-seo/162663/

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The Two-Part SEO Ranking Model Let’s Make SEO Simple

The Two-Part SEO Ranking Model Let's Make SEO Simple

There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say.

That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there are 200+ ranking factors does more harm than good.

Why, you ask? So many people I talk to are looking for a silver bullet. They want to hear that they should only change their heading tags on the second Tuesday of every month, except during leap years, when they should do it on the first Tuesday, except in February when they should change it on the third Monday. These distractions end up taking away from the focus on the two things that matter most: building great content (and a great content experience) and promoting it well.

Today’s post is going to lay out a basic approach that most companies can use to simplify their thinking about SEO, and keep their focus on the highest priorities.

Read More At Source From -> https://moz.com/blog/the-two-part-seo-ranking-model-lets-make-seo-simple

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Five free Chrome extensions for SEO practitioners

Five free Chrome extensions for SEO practitionersColumnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make your work day run more smoothly.

Following are five free Chrome extensions I use on a daily basis to help increase productivity. From screen shots to checking links to content analysis, it’s all here!

1. Nimbus Screenshot and Screencast

2. Check My Links

3. Word Count

4. Open Multiple URLs

5. User-Agent Switcher for Google Chrome

Increase productivity, efficiency, and become an SEO wizard

By using these extensions, it is possible to increase your SEO efficiencies dramatically and take hours of work out of your day as a result. I highly recommend experimenting with them and working through different tasks that you normally perform manually otherwise. By doing this, you can help increase your SEO efficiencies exponentially and make your day go by much faster.

Source- Searchengineland.com/five-free-chrome-extensions-seo-practitioners-257274

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9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
9 things most people don’t understand about SEO
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.

One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )

Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO. Read more

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Here’s Why You Shouldn’t Focus on Keywords Only

Here's Why You Shouldn't Focus on Keywords Only

Does anyone else remember the old days of SEO? Realistically, they weren’t that long ago, but in the age of the internet, even a few years is practically an eon. A lot has changed since people began optimizing their websites for search engines.

Back in the day, SEO essentially meant “put in the keywords we want to be associated with our content – and make sure there are LOTS.”

Makes sense, right? Presumably, if someone is searching for “local fair trade coffee” and your website has a page with 15 instances of the term, Google is going to think it’s perfect for what the person is after. Except that’s not how SEO works anymore – at all.

Source – https://www.searchenginejournal.com/if-youre-only-focused-on-keywords-heres-why-youre-thinking-wrong/166794

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