Google Android Now Allows For Apps Search For Personal Content

Late yesterday, Google announced “in app” search for App Indexing on Android. It allows developers to integrate their apps to let Google index locally personal content within the app, to be surfaced on search on Android devices, no wifi needed.
Google explained it that “content from your app can then appear for relevant queries in the Google app on Android in the new “In Apps” tab, or as an autocomplete suggestion.” Here is a GIF showing it in action:


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The Two-Part SEO Ranking Model Let's Make SEO Simple

There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say.

That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there are 200+ ranking factors does more harm than good.

Why, you ask? So many people I talk to are looking for a silver bullet. They want to hear that they should only change their heading tags on the second Tuesday of every month, except during leap years, when they should do it on the first Tuesday, except in February when they should change it on the third Monday. These distractions end up taking away from the focus on the two things that matter most: building great content (and a great content experience) and promoting it well.

Today’s post is going to lay out a basic approach that most companies can use to simplify their thinking about SEO, and keep their focus on the highest priorities.

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How to Get More Engagement on Facebook LiveFacebook first announced their Live feature about a year ago, initially only making it available for big brands and celebrities. Since then, the feature has been rolled out to all accounts and has added several new features (which we have yet to see).

Does Facebook Live Really Matter?
Worried this is just another thing you have to learn how to do and implement without seeing any results? In our fast-moving industry, it can feel like as soon as you tackle one new platform (Twitter), another one pops up (Snapchat). It can be seriously hard to keep up and stay relevant.

But this is a tool worth paying attention to.

The benefits start with video itself. According to a study by Insivia, one-third of all online activity involves watching videos. People are more likely to purchase an item after watching a video. People trust videos, and they are more likely to recall a video ad than an add in any other format.

Here are a few ways to get the most out of the platform.

1. Stretch Out Your Introduction

2. Ask Questions

3. Be Repetitive

4. Use Names

5. Participate in the Comments Section

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Five free Chrome extensions for SEO practitionersColumnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make your work day run more smoothly.

Following are five free Chrome extensions I use on a daily basis to help increase productivity. From screen shots to checking links to content analysis, it’s all here!

1. Nimbus Screenshot and Screencast

2. Check My Links

3. Word Count

4. Open Multiple URLs

5. User-Agent Switcher for Google Chrome

Increase productivity, efficiency, and become an SEO wizard

By using these extensions, it is possible to increase your SEO efficiencies dramatically and take hours of work out of your day as a result. I highly recommend experimenting with them and working through different tasks that you normally perform manually otherwise. By doing this, you can help increase your SEO efficiencies exponentially and make your day go by much faster.


Google Search Live Coverage Carousel Pilot Is This The Real Time Index

Aaron Bradley spotted and posted on Google+ that Google has opened up a pilot for the search live coverage carousel. Google said this can be used to “surface content more quickly than is currently possible with a standard crawl on your website” and is designed to be in a carousel form to work show “live sports, elections, and breaking news.”

I believe, but I can be wrong, this is related to the real time indexing API that Google announced at I/O. The same man at Google that is the man behind Google AMP, Richard Gingras, announced the real time indexing API.

This live coverage carousel requires AMP to work. Here are the core requirements:

  • Content must be published using Accelerated Mobile Pages (AMP): By publishing your content with AMP, you’ll enable your pages to be loaded nearly instantly to users’ devices. Read about how to Use AMP HTML in the AMP public developer docs.
  • Your AMP pages must include structured data markup for the content itself: Structured data markup enables the preview for your live coverage article on the Search page and also helps Google better understand the context around a piece of content. Find out more in the Introduction to Structured Data.
  • Content must be pushed to Google using an Atom XML feed: When you send your content to Google, you should use an an HTTP POST request in an Atom XML feed that contains your AMP page content as soon as it is published on the web. This allows Google to more quickly index your content.

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Google is proactively pushing AMP through the Google Search Console message center.

Google Search Console sending AMP notifications to encourage adoption

Earlier this month, Google announced they are bringing AMP pages to all mobile search results in the future and opened a demo for searchers to play with it.

In an effort to drive awareness of this update, Google has been messaging webmasters and site owners through the Google Search Console message center about adopting AMP.

The message says “Create AMP pages to be shown in Google Search for” your site.

Google has detected that your site has many pages that may benefit from being served as AMP pages. Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices. Learn more about AMP benefits in the resources below. Valid AMP pages on your site will be eligible to be shown in search results and receive special badging in search results.

These messages are going not to just publishers but to all websites, in some sort of order. The messages started going out last week, and here is a copy we received at our sister site, Marketing Land.

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Suicide Squad at Google: