Authority & link building with real-time Penguin

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L recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.

In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms. Read more

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Google Penguin doesn’t penalize for bad links or does it ?

google-penguin-doesnt-penalize-for-bad-links-or-does-itYou technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.

Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.”

Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right. Read more

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Google says Penguin recoveries have started to roll out now

google-says-penguin-recoveries-have-started-to-roll-out-nowHave you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should now begin seeing recoveries. He said this on Twitter:
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Prepping SEO for 2017 it’s all about the ROI

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Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising Age recently reported that intense demand for ROI is causing companies to replace their CMOs at a rapid rate — as much as a 48-percent turnover in top retailers.

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Everything You Need to Know About On-Page SEO

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It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessary have the exact match query—or keyword—in their title tag or meta description.

Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is On-Page SEO?

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Auditing Your AdWords: How to Spend Less and Earn More ?

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If you are operating and managing your own Google AdWords it can be difficult to know exactly where to begin. For many small businesses that do marketing in-house, you can typically start by having a consultation with the Google AdWords team once you get your account set up. Unfortunately, the problem is there is often a lot that you can be doing for your AdWords (which involves spending less and earning more) that Google may not tell you because this gets into more advanced practices. Read more

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How Google RankBrain is Humanizing SEO

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Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, they don’t really know either.

What we have ascertained so far about how RankBrain impacts SEO is pivotal, and it means we need to start taking an even more human-first approach to search engine optimization.

Google RankBrain is Not Itself an Algorithm, but it is Integral to One
Google describes RankBrain as a key “signal” within its core search algorithm. Essentially, RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries.

While there are potentially hundreds of (or more) ranking signals and sub-signals within Google’s algorithm, Google has confirmed that RankBrain is one of the three top signals that inform search results, along with links and content. It’s kind of like the Holy Trinity of Google, with RankBrain becoming the biggest and most influential of the three.

That’s because for the queries it is responding to, RankBrain is informing Google’s algorithm not just about which links and content are best, but how it should interpret these types of signals in the future. This is incredibly important, because Google no longer has to make guesses about what it believes something means based on disparate factors like keywords and links, but is instead beginning to interpret data much like a person would.

Source – https://www.searchenginejournal.com/google-rankbrain-humanizing-seo/162663/

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