Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.
It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert.
Conversion, in particular, is one of the biggest challenges for content marketing, but according to Curata, 74% of companies believe that their content marketing strategy helps them increase the quality and quantity of their leads.
The rise of IoT and our constant connectivity to the online world through smartphones, wearables and social media have brought a wealth of new data. This serves as a great opportunity for marketers to understand what a modern consumer wants and how to include these findings in a content marketing strategy.
Content marketing cannot be successful without data, as marketers risk guessing, rather than actually knowing, the habits of their target audience.
A data-driven content marketing strategy can be more efficient, helping marketers save time and money by focusing on the right content that will bring them closer to their goals.
Here are five ways that data can improve a content marketing strategy.
- Content Discovery
- Keyword Research
- Content Performance
- Competitor Analysis
- Monitoring Latest Trends
- Content Delivery
- Analyzing Distribution
- Measuring Success
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