Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.

1. Create a compelling name for your blog
2. Reach a specific audience with each post
3. Implement an effective URL structure
4. Continually optimize blog content
5. Find & fill content gaps
6. Add optimized images & videos
7. Mark it up
8. Capitalize on social media sharing

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