Deciphering search intent: 5 areas to get you started

Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.

As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention, extension, and authority. Essentially, for digital marketing to be successful, we need to trust that search engines understand what users are actually searching for and that search engines can provide the best results to meet user intent.

In the field of linguistics, words and phrases are composed of intentions and extensions. Intension denotes the semantic meaning of a word or phrase, while extensions denote the objects that this phrase can be attributed to.

For example, the intention of the word “sock” is meant to denote a piece of clothing we wear on our feet. The extension of this term could be used to identify multiple characteristics and categories of socks, including men’s socks, women’s socks, high socks, ankle socks, blue socks and more.

Categorizing and providing the proper results for this requires massive amounts of data to provide the most informed decision about a particular search. For example, if we apply homonyms to this scenario, such as the word “apple,” we can see that search engines are forced to choose and ration out its limited real estate between the brand Apple and the fruit apple.

1. Start with keyword research

2. Extract data from SERPs

3. Assessing the funnel

4. Monitor competitors’ Google Ads bids

5. Optimize for natural language searches


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Best-Seo-Company-In-ludhianaIs your business online and now you are looking for the services of SEO? So, now you’ll search on Google about the top SEO Company Ludhiana and will select the one that will be having the lowest bid. Is this is easy to do? If not, then how you going to choose the best company of SEO in Ludhiana? It will get easier for you if you’ll follow the rules mentioned below.

It is more difficult then you’ll ever think. It is only because of the confusion between the large numbers of companies in Ludhiana. It gets more complex while one company claim the superiority over other company. Here are the five things that you may consider before hiring the company of SEO. Read more

Google officially increases length of snippets in search results

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.

1. Create a compelling name for your blog
2. Reach a specific audience with each post
3. Implement an effective URL structure
4. Continually optimize blog content
5. Find & fill content gaps
6. Add optimized images & videos
7. Mark it up
8. Capitalize on social media sharing

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Building links to your site isn’t easy. And it isn’t fun, either.

Especially when it comes to getting the right links for your site. Links from diverse, unique, high domain authority sites that actually move the needle.

These links have the potential to skyrocket traffic, off-page SEO, and rankings.

And that’s why they’re nearly impossible to obtain.

Getting the same old links with the same old tactics from the same old crappy directories isn’t going to deliver bottom-line boosting results.

Not in today’s cutthroat, oversaturated world.

Thankfully, there are a few proven methods when it comes to acquiring the right links with less effort than a boring link building campaign or yet another cold email outreach process.

Here are three of the easiest ways to build better-quality backlinks ASAP.

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What are the SEO benefits of social media?

How does using social media benefit your efforts with SEO?

Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years.

Some of the key statistics and points featured in the article (although contemporary at the time) may seem somewhat archaic in 2017:

Facebook having 140 million active users (when they are now over 2 billion)
LinkedIn having 30 million users (less than 10% of their current user base)
Popularity of now defunct social platforms like Digg (which sold for just $500,000 back in 2012)
MySpace being mentioned in the same breath as Facebook, LinkedIn, Reddit and Twitter (ha!)
Use of ‘SEO friendly’ anchor text when linking from social profiles

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Four Ways To Determine Whether An SEO Campaign Good Fit For Your Business

Four Ways To Determine Whether An SEO Campaign Is A Good Fit For Your BusinessEstablishing a search engine optimization (SEO) campaign for your business can help you gain new customers, boost brand awareness and establish a robust online presence. However, not every business is successful in using SEO to bolster profits. Before you embark on an SEO campaign or hire an SEO company, it is important to evaluate whether your business is a good fit for SEO. Below are four questions to ask in determining whether your business should launch an SEO campaign.

1. Is Your Business Able To Dedicate Time To An SEO Campaign?
2. Do You Have The Appropriate Budget To Meet Your SEO Goals?

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I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below. We did see some algorithm updates and fluctuations, none of which Google confirmed, although they did say they plan on confirming some in the future.

Google killed off the first click free program for flexible sampling and is strongly encouraging schema use for paywalled content. Also Google changed how they show country specific search results a week or so ago.

On the SEO front, Google talked about improving vs pruning content, how AMP works with the mobile first index and hinted at off site signals they may be using.

Let’s not forget that Danny Sullivan became a Googler this month. Read more

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred?

A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business.

Point being, it is easy to get lost down an algorithmic rabbit hole. It’s information overload out there, and you can spend all your time on a research hamster wheel and achieve very little.

In this article, I want to simplify things and outline the four main areas you should be focusing on with your SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic level. Read more

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).

The good news is that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization. Read more