I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below. We did see some algorithm updates and fluctuations, none of which Google confirmed, although they did say they plan on confirming some in the future.
Google killed off the first click free program for flexible sampling and is strongly encouraging schema use for paywalled content. Also Google changed how they show country specific search results a week or so ago.
On the SEO front, Google talked about improving vs pruning content, how AMP works with the mobile first index and hinted at off site signals they may be using.
Let’s not forget that Danny Sullivan became a Googler this month. Read more
Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.
These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms.
Facebook and Google have also both influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.
Both channels are powerful in their own, unique ways, but both also have their problems.
How can marketers overcome these challenges and optimize their campaigns for the twin giants of Google and Facebook?
Content produced in association with Fospha.
Source From – https://searchenginewatch.com/2017/10/05/how-to-optimize-your-ad-campaigns-for-consumer-behavior-on-facebook-and-google/ More About “How to optimize your ad campaigns for consumer behavior on Facebook and Google”
For about almost 14 years now, I’ve been reported on Google algorithm updates. We’ve been through different levels of communication with Google regarding these updates.
Early on, Google simply did 30 day Google Dances, so it was clear when Google did an update. After that we had updates like Florida and many others that Google did not confirm or talk much about, but we knew there were major changes. Then Matt Cutts at Google shared very specific details on updates around Panda, Penguin, EMDs, and many others. In fact, he would give us the percentage of change Google noticed in the search results around them.
Now we are back to a point where the only changes Google is communicating are major indexing issues, like the mobile first index and such. Google has not confirmed officially any search quality or spam algorithms in a long long time. On one hand, I miss the confirmations, on the other hand, now Google mocks us with their “we change things all the time” line. Of course they do, I write 5 stories a day on this site, so I change this site all the time too! Kristine Schachinger put it well with some of the frustration around the lack of communication.
Source From – https://www.seroundtable.com/google-announce-algorithms-24572.html Visir Here For More About “Google Says They Are Not Done Announcing Future Algorithms”
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