Does anyone else remember the old days of SEO? Realistically, they weren’t that long ago, but in the age of the internet, even a few years is practically an eon. A lot has changed since people began optimizing their websites for search engines.
Back in the day, SEO essentially meant “put in the keywords we want to be associated with our content – and make sure there are LOTS.”
Makes sense, right? Presumably, if someone is searching for “local fair trade coffee” and your website has a page with 15 instances of the term, Google is going to think it’s perfect for what the person is after. Except that’s not how SEO works anymore – at all.
Source – https://www.searchenginejournal.com/if-youre-only-focused-on-keywords-heres-why-youre-thinking-wrong/166794