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How to implement structured data for SEO

Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts.

(If you missed Part 1, you can go check it out here).

In Part 2, we’ll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this is an introductory guide, I’ll be focusing on the most basic types of markup you can add and the most common use cases, and providing resources with additional detail for the more technical aspects of implementation.

  • Is structured data right for you?
  • Implementing structured data on your site

    How is data structured?


    The code: Microdata vs JSON-LD


    How to identify structured data opportunities (and issues)

  • for websites in general

  • for e-commerce

  • for recipes sites
  • for events/ticketing sites
  • for job sites

  • for local businesses

  • for specific industries

  • for creative producers

  • new features (limited availability)


    How to generate and test your structured data implementation


    Common mistakes in structured data implementation

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