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01 Nov 2017

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.Read More

06 Oct 2017

How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI

As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO strategies for you to fare better than the rest.

There are more methods of keyword research and analysis than one person would care to count, so let’s skip the queue and give you the real deal. With e-commerce, your keyword research must be done with your business goals in mind (product inquiries, sales, ratings, reviews, etc.). Here are some lesser-known ways to shortlist the most relevant keywords for your niche.

  • Research Using Amazon And eBay
  • Qualify Your Keywords

Source From – https://www.forbes.com/sites/forbesagencycouncil/2017/10/06/how-to-make-your-e-commerce-seo-strategy-deliver-the-maximum-roi Read More About “How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI”

08 Jul 2016

The Beacons Are Coming How They Fit Into Your SEO Strategy

The Beacons Are Coming How They Fit Into Your SEO StrategyA game-changer is about to hit the social marketing world. Well-known blogs are claiming that beacons are going to be a revolutionary way for customers to search. In fact, Search Engine Watch is even calling 2020 “The Year of the Beacon.” They are predicting this is going to be a major change in searching function and capability, so it is definitely important for us to start talking about how this might impact SEO strategy. It got me thinking: Are beacons going to be as influential as they sound?

What are Beacons? Before we start talking about how Beacons are going to change SEO in the coming years, we might want to address what they are and how they work. Beacons are small, Bluetooth-enabled hardware devices that are installed in physical locations. Beacons can be used by any brand, business, or institution to set up notifications for those who “op in” and want to be alerted by that institution directly on their phone (via Bluetooth).

What do beacons cost? Beacons are low-cost and can be purchased for as low as $30, which is really great for businesses looking to implement them into their marketing strategy. They are also small and can easily fit on a counter/desk or can be mounted on a wall.

Where can Beacons be used? The possibilities of where Beacons can be used are endless, but some examples include retail stores, airports, events, restaurants, festivals, and even entire cities. The sky is the limit with purpose and location, but the important aspect is that they are tied to a physical locale. They silently broadcast a message to any Bluetooth-enabled devices in their proximity. One of our past articles said it perfectly when they claimed that Beacons are like “a lighthouse with text.”

How might a business use a Beacon? Let’s take, for example, a store that is having a sale. If a customer with a Bluetooth enabled device were to walk past the store, they could receive a notification about the promotion with the details. This is kind of like an advertisement that directly pops up on the consumer’s phone. This sounds like a pretty great way to gain access to passers-by or market to customers in your immediate location, right? Well, the truth is that there are some obstacles that need to be overcome before this takes off, but more on that later.

Source – https://www.searchenginejournal.com/beacons-coming-fit-seo-strategy/166740/