You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why. Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.” Many SEOs and webmasters took that to mean that Penguin no longer penalizes […]
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should now begin seeing recoveries. He said this on Twitter:
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. The approaching fourth quarter is often the time when companies begin the budget and planning process […]
It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience. Over the past few years, the on-page “rules” have changed drastically as Google tries to […]
If you are operating and managing your own Google AdWords it can be difficult to know exactly where to begin. For many small businesses that do marketing in-house, you can typically start by having a consultation with the Google AdWords team once you get your account set up. Unfortunately, the problem is there is often […]
Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, they don’t really know either. What we have […]
Late yesterday, Google announced “in app” search for App Indexing on Android. It allows developers to integrate their apps to let Google index locally personal content within the app, to be surfaced on search on Android devices, no wifi needed. Google explained it that “content from your app can then appear for relevant queries in […]
There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. […]
Facebook first announced their Live feature about a year ago, initially only making it available for big brands and celebrities. Since then, the feature has been rolled out to all accounts and has added several new features (which we have yet to see). Does Facebook Live Really Matter? Worried this is just another thing you […]
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions […]