How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines […]
It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts […]
Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Put another way; Chrome will now require HTTPS for sites that collect sensitive information. If you have not done […]
SEO for JavaScript-based websites (built with AngularJS, jQuery, ReactJS, etc.) requires a lot of knowledge, development, testing, and is notoriously difficult to get right. But let’s face it, even with all those problems, JavaScript is here to stay. It lets you create fast, dynamic, and beautiful websites focused on delivering a great user experience. Google […]
It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their businesses a leg up. By utilizing its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what company owners (and even some digital marketers) don’t realize is that SEO is not that simple to […]
With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved conversion rates over other forms of ads, such as text ads in search. Unfortunately, as the […]
Technology is the cornerstone of the future. We continue to think of its effects on the future of search, marketing, and even our own productivity. The digital marketing world needs to prepare for how technology will affect us in the future. Here are some clever hacks to prepare your marketing efforts for what’s to come […]
When you hear the words “search engine optimization,” what do you think of? My mind leaps straight to a list of SEO ranking factors, such as proper tags, relevant keywords, a clean sitemap, great design elements, and a steady stream of high-quality content. However, a recent article by my colleague, Yauhen Khutarniuk, made me realize […]
Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can […]
L recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking […]