Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms.

Facebook and Google have also both influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

Both channels are powerful in their own, unique ways, but both also have their problems.

How can marketers overcome these challenges and optimize their campaigns for the twin giants of Google and Facebook?

Content produced in association with Fospha.

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How to Get More Engagement on Facebook LiveFacebook first announced their Live feature about a year ago, initially only making it available for big brands and celebrities. Since then, the feature has been rolled out to all accounts and has added several new features (which we have yet to see).

Does Facebook Live Really Matter?
Worried this is just another thing you have to learn how to do and implement without seeing any results? In our fast-moving industry, it can feel like as soon as you tackle one new platform (Twitter), another one pops up (Snapchat). It can be seriously hard to keep up and stay relevant.

But this is a tool worth paying attention to.

The benefits start with video itself. According to a study by Insivia, one-third of all online activity involves watching videos. People are more likely to purchase an item after watching a video. People trust videos, and they are more likely to recall a video ad than an add in any other format.

Here are a few ways to get the most out of the platform.

1. Stretch Out Your Introduction

2. Ask Questions

3. Be Repetitive

4. Use Names

5. Participate in the Comments Section

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Facebook take your audiences - Long live SEO
Hold on to your chairs marketers, brands and publishers, your world is about to drop off its axis…
I have on many occasions written about the massive move Facebook is going to be making, and I have on many occasions written about why you need SEO, but this time it is to warn you that you need it NOW.

Why now? On Thursday last week, 30 June 2016, all our comfortable marketing worlds were shattered when Facebook announced on its blog, the new algorithm update.

Facebook have moved to obliterate all your “free” marketing efforts as the algorithm is changing to send less traffic to your content sites. The reason being says Facebook’s vice president of product management Adam Mosseri “The growth and competition in the publisher ecosystem is really, really strong. We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”

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