With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved conversion rates over other forms of ads, such as text ads in search.
Unfortunately, as the popularity of Google Shopping ads increases, so do costs per click. That means you’ll need to focus more on the setup and optimization of your campaigns to ensure they remain profitable while still targeting the right audience. Although product listing ads lack the option of traditional keyword targeting, they can still be optimized to help you maximize your ad campaign’s performance.
In this post, I’ll show you the five best ways to ramp up your returns in Google Shopping ad campaigns.
1. Master the Feed to Google
2. Create a Campaign Hierarchy
3. Give Shoppers More Buying Options
4. Make Improvements by the Data
5. Landing Pages Still Matter