It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their businesses a leg up. By utilizing its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what company owners (and even some digital marketers) don’t realize is that SEO is not that simple to master. A proper SEO strategy is required to bring about any tangible results.

In this article, I explain how to build a winning SEO strategy in five fundamental steps. With these simple steps in mind, you will turn your site (or your client’s site) into an effective revenue generator. Let’s take a peek behind the SEO curtain.

How to Develop an SEO Strategy in Five Steps

#1 Select Pages to Optimize & Promote

#2 Run a Competitor Analysis

#3 Compare Strategies to Figure Out What to Improve

#4 Run the Analysis of Behavior Factors on the Targeted Pages

#5 Implement the Strategy You’ve Created

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